DbVis Software Privacy Policy - 2026-10-09

DbVis Software Privacy Policy

DbVis Software AB collects and processes personal data about and from you when it is needed to conduct our core business of developing, selling, and supporting software and related services. We do not process or share personal data for any other purposes than stated in this privacy policy (“Privacy Policy”).

This Privacy Policy describes how DbVis Software AB, as a data controller, processes and protects your personal data in accordance with applicable data protection legislation, such as the General Data Protection Regulation, GDPR.

Definitions

DbVis Software AB, company registration number 556591-6508, (“DbVis Software AB”, “DbVis Software”, “vendor”) is a Sweden-based company that develops, markets and supports software.

DbVisualizer (“software”) is the flagship product of DbVis Software AB and is used for database administration, development and advanced searching of databases. DbVisualizer exists in two distinct versions; DbVisualizer Free, which is free software, and DbVisualizer Pro, which is commercial software. DbVisualizer Pro is licensed, not sold, and the customer needs to renew the license annually to get access to new versions. In the case of lapsed renewal, the customer has a perpetual license to keep using the software in the latest version it has received.

Purposes and legal basis for Data processing

DbVis Software AB is a B2B company, hence the vast majority of our customers are companies, organizations or and institutions. However, when you register for download of a product, purchase licenses, access our Customer Portal,register a bug, open a support ticket or make a comment on a forum on behalf of a company, organization or institution and use our website, some personal information is required and stored. DbVis Software AB collects name, e-mail addresses, licenses, financial records, support history IP addresses, activity on our website and data provided through surveys and product evaluations. Any data you have voluntarily submitted in communication with DbVis Software AB, including but not limited to bug reports, support tickets, entries in forums and general inquiries will also be stored. Please note that we also process other personal data about you, such as telephone number, resumé and other information you submit in your job application when you apply to a vacant position.

The information is used for the following primary purposes:

  • To help us create and develop our services and web site content most relevant to you, customers and visitors. The legal basis for the processing is our legitimate interest in creating and developing services to our customers.
  • To help us create and develop our services and web site content most relevant to you, customers and visitors The legal basis for the processing is our legitimate interest in creating and developing services to our customers.
  • To give you introductory information about a product being downloaded and related services offered by DbVis Software AB and to alert you to product upgrades, special offers, updated information and other new services from DbVis Software AB. The legal basis for the processing is our legitimate interest in providing our customers with relevant information on our products and services.
  • To enter and manage agreement with you or the company, organization or institution that you represent, for example regarding commercial software licenses and temporary evaluation licenses. The legal basis for the processing is to enter and/or perform a contract. In the event you represent a company, organization or institution, the legal basis for the processing is our company’s as well as your company, organization or institution’s legitimate interest in entering and/or fulfilling the contract.
  • For invoicing and financial records. The legal basis for the processing is performance of a contract. In the event you represent a company, organization or institution, the legal basis for the processing is our company’s as well as your company, organization or institution’s legitimate interest in fulfilling the contract.
  • To help us provide relevant product support. The legal basis for the processing is our legitimate interest in providing our customers product support.
  • To facilitate a user forum or similar function where users may communicate peer-to-peer and with DbVis Software AB.
  • To save material concerning bookkeeping and tax. The legal basis for the processing is to fulfil our accounting and tax legal obligations.

As we only communicate with users on matters closely related to their use of our software and services, DbVis Software AB does not ask for any consent to send you information, nor do we maintain any such registry.

Data retention

A DbVisualizer license needs to be renewed annually to provide access to new versions. If a customer fails to renew, the customer still has a perpetual license to use their then current version of the software. This means that license data, financial records and related material is kept as long as the customer has a license of any kind of the software. DbVis Software AB will delete all data pertaining to the customer and its users and contact persons if and after a customer voluntarily cedes its perpetual license and deletes all copies of DbVisualizer and confirms this in writing to DbVis Software AB.

Data not related to licenses, financial records, and support history will be purged no later than 24 months after collection. Data relating to your job application will be deleted after the recruitment process has been completed.

If at any time you wish to be removed from our database, simply send an email with the subject "remove" to sales@dbvis.com and we will promptly cancel records that are not needed for the fulfilment of our legal obligations as described below. If you represent a company, organization or institution, please provide relevant contact information for a new contact person. Please note that we may not be able to provide you or the company, organization or institution you represent the DbVis Software and related services in the event that you wish to have your personal data deleted. This includes the fall back perpetual license to keep using the software after the license period expires. Please see section 13. Termination in the EULA for details.

If considered necessary to comply with legal obligations or for the establishment, exercise or defense of legal claims, personal data may be stored for a longer period. For example, personal data relating to your job application may be stored for two years after the alleged act was taken or should have been taken such as to defend ourselves against claims concerning violations of the Swedish Discrimination Act. Further, for bookkeeping purposes, personal data will be stored for seven years, counting from the end of the calendar year during which the financial year, to which the information pertained, was terminated, in accordance with the Swedish Accounting Act.

Use of Web Browser 'Cookies'

We use cookies on the DbVis Software web. For more information on our use of cookies, please see https://www.dbvis.com/cookies/

Security and recipients of the personal data

DbVis Software is concerned with the security of the personal data which we have collected and has put in place measures to prevent unauthorized access to that information. For example, we exclusively use encrypted web traffic (https://).

We may assign the processing listed above to a partner or supplier acting as sub-processors, e.g. providers of IT services and cloud services. Such processing will not be made for other purposes than as described in this Privacy Policy.

We may also share personal data about you with companies in our group and, if and to the extent we are under legal obligation to do so, to authorities. We may also, in connection with mergers, acquisitions or divestiture of all or parts of our business, share your personal data with the acquiring entity as well as its consultants. Please note that this Privacy Policy does not apply for the processing of personal data of recipients acting as data controllers.

We may transfer your personal data to countries outside the EU/EEA. If personal data is transferred to a country outside the EU/EEA, we will take measures to ensure that the personal data continues to be protected and will take the necessary measures to ensure a legal transfer of the personal data to countries outside the EU/EEA.

If you buy DbVisualizer licenses online, you do it via our Merchant of Records (MoR) Cleverbridge or Paddle, or from DbVis Software AB directly. When purchasing via an MoR it acts as a reseller and is, in itself, a GDPR-compliant data controller in GDPR terminology why this Privacy Policy does not apply. When customer data is communicated between an MoR and DbVis software, it is protected by TLS encryption.

Changes to this Policy

This Privacy Policy is current as of the date set forth above. We may change this Privacy Policy from time to time. We will post any changes to this Privacy Policy on our website. If we make any changes to this Privacy Policy that materially affect our practices with regards to the personal information we have previously collected from you and you or the company, organization or institution you represent is a customer, we will notice you by e-mail.

Your rights as registered

You have the right to:

  • Request information about which of your Personal Data we process and you can request a copy of these;
  • Have incorrect Personal Data rectified and you can under certain circumstances have your Personal Data erased;
  • Oppose against certain processing of your Personal Data and request that the processing is restricted; and
  • Have your Personal Data transferred to another controller (right to data portability).

In the event that we use legitimate interest as a legal basis for the processing of your personal data, you can obtain information on the balancing test that we have performed for the processing upon request.

If you are unsatisfied with our processing of your Personal Data, report our processing to the Swedish Data Protection Authority, who is the supervising authority. For more information, see https://www.imy.se/en/individuals/forms-and-e-services/file-a-gdpr-complaint/.

You may at any time obtain, erase or restrict the processing of your Personal Data. Please notice that if we restrict the processing of or erase your Personal Data we might not be able to provide our services to you.

If you have any questions regarding the Privacy Policy or any other questions regarding our processing, please feel free to contact us using the contact form at dbvis.com/company/contact/.

Phone:

+46 8 6402800

Sales:

sales@dbvis.com

Support:

support@dbvis.com

Visiting address:

DbVis Software AB
Bellmansgatan 2
SE-118 20
Stockholm, Sweden

Mailing address:

DbVis Software AB
Box 20129
SE-104 60
Stockholm, Sweden

VAT

SE556591650801